Journey
Company News
Our Journey
Sven Jan Correia CEO
& founder myTofu
2021 -
The Start
myTofu was founded in 2021 by Sven Jan Correia, a Luxembourgish student at Tilburg University. Sven started using tofu as a plant-based protein alternative when he reduced his meat consumption in 2020, but quickly found out that cooking with tofu was difficult and time-consuming. Inspired by the idea that vegetables and spices make a meal better, Sven came up with the idea to infuse tofu with natural ingredients to enhance its flavor naturally and make it easier to cook with.
Late 2021 -
Experimentation
In October 2021, Sven started to produce tofu for the very first with a tutorial on YouTube. After initial learning, in November 2021, Sven produced the first vegetables infused tofu which was the initial indication that myTofu actually could work.
Over the following months, end 2021 and beginning 2022, Sven produced more and more tofu in order to find the best production process .
The first vegetables infused tofu: Paprika-Tofu (left) and Mushrooms-Onions-Tofu (right)
New equipment: Two Big Pots, Mixer, Heater and New Wooden Tofu Press
2022 -
Testing
More and more time was invested in the production of tofu and the first investments were made to scale up production. Furthermore, the amount of tofu produced got bigger with each production to test scalability.
2022 -
Validation Phase
In April 2022, the validation phase started and Sven started to produce tofu for friends. He started giving away some of his tofu to get some initial feedback which turned out to be very positive.
Then, in May 2022, Sven participated at the Dragon’s Den Pitch Event of the Academic Business Club (ABC). Several student entrepreneurs were invited to present their start-ups in front of a jury. In the end, myTofu was voted the best pitch and won the first place. Furthermore, Sven brought some Curry myTofu for the jury and audience to taste and the feedback was very positive which validated again that myTofu as potential to work.
Sven and his friends
after the pitch event
Sven at the KVK to register myTofu
2023 -
The Launch
On the 9th of February 2023, myTofu was registered at the chamber of commerce in ‘s-Hertogenbosch which marked the official launch of the company.
Over the following months, Sven started to ramp up production, as far as it was possible in his student kitchen. The products got more and more sophisticated and over the course of the first month more than 70 products were sold to over 40 individual customers.
In the beginning of March, myTofu also got invited by ABC to talk about the companies journey which was recorded and can be rewatched via the link bellow.
2023 -
Tilburg University Challange
In 2023, Sven participated in the Tilburg University challenge with myTofu. This event featured a competition among start-ups founded by students from Tilburg University. The competition’s goal was to determine the best business ideas in two different categories. Despite the fierce competition from 30 other startups in the business-ready category, myTofu secured the first place. This remarkable achievement not only reaffirmed the potential success of myTofu but also rewarded the business with a prize of €3000.
Sven posing as the winner of the Tilburg University final challenge
The first myTofu production facility
2023 -
First Production Facility
In August 2023, we opened our first production facility, replacing the original myTofu student kitchen. The new production location is in Eindhoven rented from the company, Food Buildings. It is a food-graded kitchen space equipped with professional tofu production equipment for an increased production capability. This pivotal moment marked the beginning of the first scale up phase of myTofu, to meet the ever-growing demand and need for myTofu products.
2024 -
A Milestone Year for myTofu
€30,000 in Sales Achieved
The first myTofu production facility
2024 -
Support from Starterslift
myTofu gained recognition and support from Starterslift, a leading startup program that helps innovative entrepreneurs scale their businesses. This backing allowed us to invest further in production, logistics, and brand awareness, setting the stage for future growth. 10.
Our Journey
2021 -
The Start
myTofu was founded in 2021 by Sven Jan Correia, a Luxembourgish student at Tilburg University. Sven started using tofu as a plant-based protein alternative when he reduced his meat consumption in 2020, but quickly found out that cooking with tofu was difficult and time-consuming. Inspired by the idea that vegetables and spices make a meal better, Sven came up with the idea to infuse tofu with natural ingredients to enhance its flavor naturally and make it easier to cook with.
Late 2021 -
Experimentation
In October 2021, Sven started to produce tofu for the very first with a tutorial on YouTube. After initial learning, in November 2021, Sven produced the first vegetables infused tofu which was the initial indication that myTofu actually could work.
Over the following months, end 2021 and beginning 2022, Sven produced more and more tofu in order to find the best production process .
New equipment: Two Big Pots, Mixer, Heater and New Wooden Tofu Press
2022 -
Testing
More and more time was invested in the production of tofu and the first investments were made to scale up production. Furthermore, the amount of tofu produced got bigger with each production to test scalability.
Sven and his friends after the pitch event
2022 -
Validation Phase
In April 2022, the validation phase started and Sven started to produce tofu for friends. He started giving away some of his tofu to get some initial feedback which turned out to be very positive.
Then, in May 2022, Sven participated at the Dragon’s Den Pitch Event of the Academic Business Club (ABC). Several student entrepreneurs were invited to present their start-ups in front of a jury. In the end, myTofu was voted the best pitch and won the first place. Furthermore, Sven brought some Curry myTofu for the jury and audience to taste and the feedback was very positive which validated again that myTofu as potential to work.
Sven at the KVK to register myTofu
2023 -
The Launch
On the 9th of February 2023, myTofu was registered at the chamber of commerce in ‘s-Hertogenbosch which marked the official launch of the company.
Over the following months, Sven started to ramp up production, as far as it was possible in his student kitchen. The products got more and more sophisticated and over the course of the first month more than 70 products were sold to over 40 individual customers.
In the beginning of March, myTofu also got invited by ABC to talk about the companies journey which was recorded and can be rewatched via the link bellow.
2023 -
Tilburg University Challenge
In August 2023, we opened our first production facility, replacing the original myTofu student kitchen. The new production location is in Eindhoven rented from the company, Food Buildings. It is a food-graded kitchen space equipped with professional tofu production equipment for an increased production capability. This pivotal moment marked the beginning of the first scale up phase of myTofu, to meet the ever-growing demand and need for myTofu products.
2023 -
First Production Facility
In 2023, Sven participated in the Tilburg University challenge with myTofu. This event featured a competition among start-ups founded by students from Tilburg University. The competition’s goal was to determine the best business ideas in two different categories. Despite the fierce competition from 30 other startups in the business-ready category, myTofu secured the first place. This remarkable achievement not only reaffirmed the potential success of myTofu but also rewarded the business with a prize of €3000.
